VoidOrigin: Refining first impressions
Redesigning a B2C landing page to build trust, clarity, and conversion.
Role
Research, UI/UX Design, Visual Design, Interaction Design
Timeline
Jun 2024 - Jul 2024
Challenge
A B2C startup's landing page wasn't converting visitors despite offering valuable services. The page lacked the essential ingredients that transform browsers into customers—clarity, trust, and intuitive flow.
Outcome
110% boost in call-to-action visibility, encouraging next steps.
Clear value proposition that speaks to user outcomes, not just features.
Strategic trust signals positioned where doubt typically creeps in.
Improved visual hierarchy that guides users naturally through their decision journey.
The Approach
Systematic Page Audit
Analyzed the existing experience to understand where user confidence was breaking down and why visitors weren't converting.
User Psychology Research
Studied how high-converting landing pages structure information and build trust to identify gaps in the current approach.
Iterative Wireframing
Tested multiple information architectures through low-fidelity sketches before committing to visual design solutions.
Trust-Focused Visual Design
Created hierarchy and flow that guides users naturally from curiosity to confidence to action.
