Sabrina Settle

Project Details

Contribution

Designing
Prototyping
Researching

Team

1 Founder and Developer

Time Frame

6 weeks

Skipping the movie makeover montage

A big difference for a small company

I made over a client's landing page to better convert and attract customers. Here you can see a before and an after without the music and ✨magic✨ of a montage.

Paying attention to the man behind the curtain

Uncovering client needs to determine success metrics

I worked with my client to determine their needs with a number of questions. This helped me get started on creating a design that addressed their needs.

I also asked for their inspiration and sites they admired, they sent over a great list with some explanations that helped me get started determining what they personally liked for this product. I then found suitable inspirition to help balance the customer's vision and my own.

Inspiration from the Client

Inspiration I collected

These ARE the bots you are looking for

Using marketing to outsmart landing page challenges

By researching recommended marketing standards and strategies I learned about the elements needed to improve conversion metrics and effectively communicate the values propositions a product. I used this research to outline the required elements of the landing page.

Lures aren't just for fish

A low risk and high reward call to action gives users and visitors a quick and uncomplicated way to sign up

Believe me when I tell you..

Feature cards highlight important features and user reviews of the services offer social proof and credibility to the product

Put our service to the test

Service cards communicate the value proposition of the services, aiming to inform and attract potential customers

Wait... What?

The Frequently Asked Questions section effectively resolves any objections or unanswered questions right before offering another sign up opportunity

All tell and no show

Working around branding, content, and empty state limitations

If you took a look through the previous images and noticed a lack of images overall, you noticed a major limitation I encountered in this project. The company’s products weren’t something you could show in pictures, limiting immediate user understanding and requiring more reading than scanning.

How do I highlight the unique propostion of the product and services without video, illustration, or images?

Reasons for choosing service cards vs images or video demos

Choosing the lowest risk and fastest way to ‘show’ the unique offerings to potential users seemed like the best option. Without the client needing to hire others or take more time to create content for the page the UI could be done at the deadline.

A major focus would be making the UI well structured so that it would be future proofed for any custom content that gets added

You can market anything

Takeaways on learning new things and pushing past my comfort zone

I will never look at another landing page quite same after this project having learned the techniques to making a landing page effective. Besides learning some basic digital marketing, the project was my first client work and it validated how important it is to leverage working with expectations, asking questions, and taking feedback as a part of the design process.

A one man team

Creating designs for a singular founder and developer was an amazing learning opportunity. Knowing that one person would be coding the site made me conscientous about making my design solutions achieveable and uncomplicated.

Picture, Smchiture

Working without images or illustrations feels risky for a landing page, but it also leaves space to grow and reorganize at a later point. This hopefully creates the flexibility as a company grows and reorganizes its branding and content at a later point.